Brand Stretching: reinventing your brand without betraying its values
Saturday 18 January —
14:00
- 14:30
What's New? In Retail — Hall 4
Description
Within an economic and political context that is engendering a deep crisis in consumption, brands can turn to “brand stretching” to bolster their legitimacy with customers and win over new ones.
Participants
Delphine PlissonFounder - La Maison Plisson & Fondatrice - Stallone
Delphine Plisson
Founder - La Maison Plisson & Fondatrice - Stallone
Delphine Plisson, born on June 22, 1971, in Créteil, Val-de-Marne, is married and a mother and stepmother to five children. The first 20 years of my professional life were spent in the fashion industry, where I held various roles in companies with very different cultures. I began my career as Director for Asia at Agnès b., then became a subsidiary director at YSL, followed by Communications Director at Sandro, and finally CEO at Claudie Pierlot. At 40, I decided to pivot toward an entrepreneurial project by creating Maison Plisson, driven by my desire to build a brand dedicated to the joy and excellence of everyday food. Through my consulting firm, Stallone, I undertake strategic missions for lifestyle, food, and fashion brands.