Founded in Milan in 2020 as a digital magazine, TA-DAAN has since established itself as an international reference point for the promotion of contemporary craftsmanship and its intrinsic values of creativity, mindfulness and uniqueness. The main goal of the startup is in fact to support and showcase the new generation of artisans through storytelling and content creation. Counting a community of over 200 thousand followers, and a 5k network of creativentrepeneurs, TA-DAAN speaks to and about a generation that is inspired by craftsmanship, both as makers and consumers, attracted by the combination of tradition and innovation, sustainability and awareness in the production process.
In 2021, to further advance in its mission of reshaping craftsmanship, TA-DAAN launched its first content e-commerce that nowadays features a standout selection of around 100 European artisans, ranging from jewelry to home décor accessories. Each of them has the essential TA-DAAN factor: it is handmade, contemporary, cool and unique.
