Increased Sensitivity: a guidebook
Published on 12 May 2023
“Enjoy” This is the theme of the next fair and a watchword we will have no trouble following. Understanding all the facets of this new hedonistic and optimistic momentum is still necessary. Let’s focus on the theme seen through the prism of increased sensitivity.
Identified by the trend firm Peclers, the tribe of “sensitive hedonists” would thus be in search of an “increased sensitivity”. This quest takes multiple but always creative forms.
“We did everything in design. So if there are still objects to be created, these are objects to which we are particularly attached by the emotion they provide”, explains David Giroire, who co-founded four years ago with Jérôme Bazzocchi, Théorème Éditions, a young design house with a daring and sharp approach. It can be summed up in three words: sculptural, monolithic, and minimalist.
So when a designer like Francesco Balzano offers them to conceive a travertine bench, Giroire and Bazzocchi push it to its limits and bring it to work with a translucent resin producing a stunning gummy look. The seat makes you want to touch it irresistibly. “We strive to find textures that react with light, where the interplay of materials awakens the eye so that the sensation is different each time you look at the object. For example, the crystal bowls from Garnier & Linker reveal flames in the material when hit by sunlight,” continues David Giroire.
“There is a whole generation of young designers working precisely in this direction, says Patricia Beausoleil. We see creations with random shapes, unexpected metallisation effects, and extravagant chrome. A principle of luminescence is also wholly extracted from the imagination and the aesthetics found in the digital world”. With this digital influence, Théorème Éditions has the talent to shape it. When the Services Généraux studio, which specialises in computer-generated images, offered them the design of a monolithic carafe, they had to find the craftsmen and the specific know-how to transmute the virtual into reality. A shape-shifting process that has gone through an unusual exploration of an ancestral technique: the lost wax.
“When you look for productions in tune with this tribe, you find many things. And I imagine we are only at the beginning of freer creativity. It is a real need. There is a huge playground here,” concludes Patricia Beausoleil. And there’s little doubt we will enjoy the playground as much in discovering this incredible line-up of talents at the upcoming fair!