(im)Pulse : Where Emerging Brands Take Flight

The biggest design stories rarely begin in the spotlight. They start in a workshop, an incubator, a design school, or around a first prototype. They evolve through experimentation, searching for the right business model, audience and market. That's where Maison&Objet comes in. 

For decades, the show has been committed to discovering the next generation of design brands before they become established names. With (im)Pulse, it shines a light on a new wave of studios, young brands and creative businesses shaping the future of design. 

For these emerging brands, exhibiting at Maison&Objet and Paris Design Week Factory is often a defining milestone. For a few days, they move from a local network onto the international stage, connecting with buyers, distributors, architects, concept stores, specifiers and journalists from around the world. A first order, an overseas distributor or an unexpected collaboration can become the catalyst for rapid growth. 

A programme powered by (im)Pulse partners

(im)Pulse by Pépites France, Hall 6, supports students and recent graduates embarking on their entrepreneurial journey. Through mentoring, networking and expert guidance, it helps transform creative ideas into thriving businesses. 

(im)Pulse by Ulule, Halls 5A and 7, showcases brands born through crowdfunding. Located within the Gift & Play sector, the space highlights a new generation of businesses that have already won over a community before entering the wider market. 

(im)Pulse by Émergence and (im)Pulse by the City of Paris – located in the heart of the Cook & Share sector, Hall 4, spotlight a curated selection of young Paris-based companies in gourmet food and tabletop design. Several proudly carry the Made in Paris label, reflecting local craftsmanship and close-to-home production. 

(im)Pulse is the moment when everything can change. A prototype becomes a collection, an idea becomes a business, and a first meeting opens the door to new opportunities.