Place des Victoires, the place to be
Published on 24 August 2022
Once known for its fashion boutiques, this former royal square has become the number-one location in the world of decor.
Its surrounding area includes many participants in Paris Design Week, making Place des Victoires a preferred destination on the circuit. Rue du Mail had already been a longstanding location for fabric producers. But on Place des Victoires, the world of fashion, led by Kenzo, has now given way to that of design and decor. In 2021, Taiping opened its beautiful showroom full of hand-tufted rugs from Hong Kong in a setting designed by Elliot Barnes, at number 3. Just next door, at number 5, Toiles de Mayenne, a fabric producer and manufacturer since 1806, will be showing off its new collections. Decorator Sarah Lavoine led the way by opening her boutique and restaurant at number 6.
This former royal square is definitely “The place to be”: it’s near the statue of Louis XIV that Popus édition decided to open their first showroom in the Spring. This new, truly Pop-inspired furniture producer had already turned heads in March at the Maison&Objet fair. Their playful shapes and brilliant colors made their stand one of the most Instagrammed at the fair. Their dazzling collections are now beautifully showcased at number 1 on this square. This neighborhood abounds with real finds in a varied range of styles: at number 8, Malouinières brings back paints in historical colors that have been rediscovered in collaboration with architects from historical monuments. First up, the thirteen colors mandated by Vauban for the French Navy under Louis XIV. Their poetic names already take us on a journey: tarred hemp rope, Neapolitan yellow, sailcloth, seafoam green… At number 10, Maison Bineau sells the finest names in interior design, fabrics, wallpaper, trimmings, and decorative accessories… On rue Etienne Marcel, AM PM is right across from Made.com. And if you still haven’t found the perfect little sofa or lounge chair at the right price, just a bit further down, you’ll find the large NV Gallery shop. In this neighborhood, you’ll also find some gorgeous, high-end galleries, such as Pierre Augustin Rose on rue Herold, or Pierre Gonalons in the passage Vero-Dodat or the Galerie Anne Jacquemin Sablon rue Coquillière.