SUSAN BIJL, the colourful brand known for its strong nylon bags with the “signature flash”. In the year 2000, SUSAN BIJL sets out to create a bag. As a student of Rotterdam’s Willem de Kooning Academie, she wanted to design one that would render all others obsolete. That bag is “The New Shoppingbag”.
Born partly from the idea of reducing the waste involved with the production of plastic bags and partly from the “less is more” Dutch design philosophy, “The New Shoppingbag” was an instant hit amongst friends, fashion-lovers and designers alike.
For more information, click here.