DIGITAL FAIR TUTORIAL

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What is the Digital Fair?

The Digital Fair will bring Maison&Objet to life online. 
The aim of this initiative is to maintain an active relationship between brands/designers and buyers/specifiers with a view to driving year-end orders, as is the case each September.  
The Digital Fair will feature two complementary strands: Digital Showrooms on the MOM digital platform to enable products to be showcased, and Digital Talks on the Maison&Objet website to serve up content and inspiration.   
 
Digital Showrooms, on MOM   
Initially launched in 2016, MOM is a high-performance hub that connects brands with some 400,000 international buyers. In September, Maison&Objet will be giving those buyers the chance to discover all the latest collections in a new “showroom” format mirroring the way in which stands are presented at the fair.
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Digital Talks, on Maison&Objet’s website and social media platforms.   
Maison&Objet will also be presenting an unprecedented programme of talks to offer inspiration and help decipher the latest trends, bringing together the industry’s top creatives, trend hunters, architects, designers, stylists, retailers and makers. Online conferences, articles, product picks and interviews, either in podcast format or streamed live, will offer the very latest analyses and insights. They will notably focus on how, under the blazing spotlight of lockdown, the Home has become a veritable refuge, causing us to question our surroundings and living spaces as a whole.  

How long will the Digital Fair run for? 

The Digital Fair will run from 4th to 18th September 2020. 

What’s the difference between the Digital Fair and the MOM digital platform? 

The Digital Showrooms will be rolled out on the MOM platform. During the Digital Fair, the MOM platform will host each brand’s showroom visuals and their product information sheets. The MOM homepage will be redesigned especially for the Digital Fair, and visitors will be able to filter brands and their collections by show sector, product type and country. 

What are the Digital Showrooms?  

Initially launched in 2016, MOM is a high-performance hub that connects brands with some 400,000 international buyers. In September, Maison&Objet will be giving those buyers the chance to discover all the latest collections in a new “showroom” format mirroring the way in which stands are presented at the fair.

What are the Digital Talks ?

Maison&Objet will also be presenting an unprecedented programme of talks to offer inspiration and help decipher the latest trends, bringing together the industry’s top creatives, trend hunters, architects, designers, stylists, retailers and makers. Online conferences, articles, product picks and interviews, either in podcast format or streamed live, will offer the very latest analyses and insights. They will notably focus on how, under the blazing spotlight of lockdown, the Home has become a veritable refuge, causing us to question our surroundings and living spaces as a whole.

Who will be able to access and visit the Digital Fair? Will visitors have to pay to access the Digital Fair?  

There will be no charge whatsoever to access the Digital Fair, but visitors who want to contact featured brands will need to have a login/password for the trade fair or the MOM digital platform, or will need to create an account and submit proof of their profession.

Which brands will be taking part in the Digital Fair?

The Digital Fair will feature the exhibitors who had planned to attend the September edition of Maison&Objet Paris as well as all the brands who only use the MOM digital platform. 
That means that almost 3,000 brands will showcase their new collections during the Digital Fair.

Where can I go to source new pieces and the latest trends, like in the “What's New?” zones? 

Each Tuesday, the MOM newsletter turns the spotlight on a selection of top picks from industry professionals and discusses the latest market trends. And whilst the Digital Fair is on, the Maison&Objet Digital Talks will give you the chance to discover the latest finds from some of the world’s leading trend spotting agencies, as is the case each September.