Understanding the keys to the market in the blink of an eye: this is what the two revamped What’s New? spaces will offer visitors for the thirtieth anniversary of Maison&Objet. Designed by leading specialists in emerging trends, they reveal a cutting-edge selection of new products from fair exhibitors, highlighting the latest merchandising solutions and analyzing the interior trends of tomorrow. The secrets to business success are right here!
What’s New? In Retail
Supersoft by François Delclaux and BETC Design
— Hall 4
For the first time, the What’s New? In Retail space will be devoted to the most effective retail solutions. It is designed by François Delclaux, a foresight expert, along with BETC Design, a strategic consulting firm. Our specialists will reveal best practices to make the most of your retail space: from the shop window to display tables, the purchasing journey to highlighting your favorites, and the overall ambiance of the shop, to a balance between physical and digital sales. Within this next-gen concept store, you’ll find a presentation of new products and future top sellers selected from the offerings of fair exhibitors. This space will be entitled Supersoft. As the theme of the year TECH EDEN has revealed, this era longs for natural materials. Stagings featuring biophilic design take on organic shapes, as only nature could have invented. In this fantastical setting, with its soft colors and iridescent shimmer, technology harmoniously brings comfort and openness to the world. Such are the key codes to boosting your traffic!
See the programmeWhat’s New? In Decor
About new territories by Elizabeth Leriche
— Hall 7
The What’s New? In Decor space designed by Elizabeth Leriche dives into the colors and materials that will create the look of our interiors in the world of tomorrow. As an expert in trends, scenography, and creative direction, her selection of styles and brand-new items serves as a guidepost for interior designers, buyers, and designers. Once again, the TECH EDEN theme will set the tone. Nature is omnipresent. This is an idealized, primal form of nature, in its most dreamlike forms. From the depths of our imagination, the most beautiful places on Earth emerge, which Elizabeth Leriche reveals through three themes. First, the deserts, so immense, with their ochre, earth, brick, and sand tones…Then, the oceans, with the fluidity of seaweed, the shimmering beauty of corals, and the transparency of water. And finally, the botanical world, immersed in chlorophyll, with tropical heat, the coolness of the deep woods, and all the magic of the primeval forest. Nature invites itself into the heart of design projects!
Special thanks to: Mutina, Tarkett
