Trendy without being mainstream, influential yet still ele- gant, IDEAT is a decoration magazine that is not only for women. It succeeds in combining in-depth information and proximity with our audience. Design, international architecture, interior decoration, contemporary art, photography, fashion, shopping, urban tourism : IDEAT makes us want to learn more about crea- tors from yesterday, today and tomorrow. Viscerally mixed. Fiercely modern. Absolutely essential.