Five tips for an outstanding stand at the Maison&Objet Paris trade fair
Published on 3 December 2021
The Maison&Objet Paris event is getting close and you are thinking hard about how to impress the 50,000 visitors that come every year? Spoiler alert: as always when meeting somebody, the most important is the first impression! To make a unique impact and for your stand to leave an indelible impression with those who are lucky enough to visit it, follow the guide!
1. SCENOGRAPHY
A stand in the spotlight
Scenography is about storytelling! Don't let your visitors think they are walking into any old stand. Instead, welcome them into your world. Set the scene with your latest creations, more than just products, they must reflect a mindset and a lifestyle. Showcase your smaller objects by displaying them in a theatrical manner on a pedestal; your brand has a story to tell, be creative when presenting it: use plants to enhance the setting, introduce an oversize element in your decor, imagine an immersive ambient music, etc. Our tip: select monochrome shades for a chic touch or use an array of colours to give your most special creations a dramatic dimension.
2. LIGHTING
A dazzling stand
Did you know that? Well thought out lighting is the best way to showcase your products and get all eyes on your stand! Everybody knows that light catches the eye and working around indirect lighting, either dimmed or spot lights, will inevitably draw attention to your stand. Avoid creating any dark areas; play with subtle tones, by directing the light beam on the specific target you chose. Be careful not to go over the top however, lighting must be dazzling, not blinding! In fact, why not chose an energy-efficient lighting system? It's a good way to make the difference by adopting a responsible approach. Don't hesitate to check out the list of services we offer to help you enhance your stand and to get in touch with our technical team for assistance should you have any question.
3. WELCOME
An invitation for an experience
The way you welcome your guests must reflect who you are: warm, while not too overwhelming, simple, but not too cold, original, yet not puzzling. It's all about striking a balance, to attract your prospects and set the mood! Remember to clear the decks around the entr,ance of your stand to make visitors curious and be visible from up and down the aisles. A well spaced out stand will invite your prospects to come in and actually see you collections, to have a close look at them, touch them and create enthusiasm. Remain available at all times to answer their questions and share the story behind your work. You should also pay attention to how your hosts and salespeople are dressed (uniform, t-shirt with the logo of your brand, trendy apron, etc.) to make sure that they are easy to identify within your space. Ultimately, never forget that many happy-ending stories started with a smile...
4. MERCHANDISING
A stand that goes the extra mile
And what if your furniture had a role in the art of seduction? Bring your collections to life in a well thought-out setting and make your chairs, sofas, carpets and lamps come alive in a cosy and elegant atmosphere. Conversely, opting for offbeat furniture will infuse energy to the ambiance, which will not go unnoticed. In a nutshell, furniture full of character for a must-see stand... Also remember to leave your catalogue or brand book handy on a table. These are precious and powerful assets to drive leads. Lastly, think of giveaways for customers encountered at the trade show to make their experience unique and forge strong relationships.
5. SOCIAL MEDIA
Creating a buzz around your stand
Your stand also needs to attract audience online! Drive your like meter through the roof by posting something powerful that has a genuine impact, even something a little crazy to get the wow effect and give your visitors the opportunity to take a selfie in front of this must-see of the trade show. Be sure to showcase the post on your own social media accounts by using the #maisonetobjet hashtag. Into the bargain? Increased visibility and the occasion to embark all of your customers on the Maison&Objet journey before, during and after the show, even remotely.
Interested in attending our upcoming trade fair?
Maison&Objet Paris