“Advanced craft” is our big concept of new Japanese lacquerware. The meaning is not only wood and plastics which we used to use for our products but aluminum, zinc, 3D printings and so on, we are now trying to make products to use in new ways. KISHU+ is now trying to create new Japanese lacquerware not only kitchen tools but design objet, interior, lighting, furniture and so on. We call it “Advanced Craft”. Advanced Craft is mixed up with handcrafting, machinery and digital-work. We are trying to make products with many different types of materials like zinc, aluminum and 3D-printing, not only existing materials. See our new style of Japanese lacquerware crafts and you will like them.