It’s not instant coffee, it’s a powered dripped coffee that looks like an instant coffee but is not. INIC stands for it’s not instant coffee. Enjoy the taste of true coffee with authentic dripped-coffee powder in just 5 seconds. By using a special technique, we offer a drip powder coffee brand INIC coffee that tastes like fresh ground coffee which is distinctively different from regular instant coffee. It’s a powered coffee which lets you enjoy a flavor like high quality drip coffee by just putting one stick into a cup and adding hot or room temperature water. INIC coffee is different from the original instant coffee manufacturing method, in that it uses its individual special technique creating ultrafine particles to replicate an authentic drip coffee flavor.