The art of the capsule collection in the boutique
Friday 6 September —
11:00
- 11:30
What's New? In Retail — Hall 3
Description
It's not always easy to juggle stock and new items, trends and timeless pieces... One way to do this is to create capsules, a kind of ephemeral collection based on regularly changing themes. Jennifer Decaux from the pretty Parisian decor boutique La Maison Pigalle shares her top tips and advice for a successful in-store capsule.
Participants
Jennifer DecauxOwner - La Maison Pigalle
Hortense LelucJournalist
Jennifer Decaux
Owner - La Maison Pigalle
Jennifer is passionate about natural materials and colors, craftsmanship, and atmospheres. Her boutique, La Maison Pigalle, emerged from a taste for the art of living and travel. After an initial career in real estate, Jennifer, all on her own and with no previous experience, launched collaborations with talented Moroccan artisans: potters, weavers, tapestry-makers, coppersmiths, and more…She selected and had one-of-a-kind pieces made, sourced with a mix of meticulousness and spontaneity. In 2019, she set up shop with her objects at 22, rue Pierre Fontaine in Paris. La Maison Pigalle finally opened its doors. This project, nourished by several years of back-and-forth travel, was the culmination of a burning desire: to share and pass along her passion to others.
Hortense Leluc
Journalist
Hortense Leluc is a decoration journalist. After working 6 years for Marie Claire Maison and 7 years for Elle Décoration as a digital editor, she is now a freelance journalist, working with different media and many brands for content production, and in parallel she created DECODEUR, the podcast about those who make decor today: in each new episode she invites to her microphone decor professionals to talk about know-how, decor trends, decor ideas, behind the scenes ...