What do first lady Brigitte Macron, choreographer Benjamin Millepied and the singer Christine and the Queens have in common… apart from the fact that they are all French? According to Vincent Grégoire from the Paris-based forecasting agency NellyRodi, they also possess a certain je ne sais quoi — that indescribable Gallic quality that exudes an easy allure, an effortless chic and a distinctive sense of style.
The theme in a 4-part presentation
These small design companies use traditional know-how and craftsmanship to innovate and imagine exclusive, customised products of the best quality. In just 10 years, they have revolutionised the French design landscape and reinvented the decoration and furniture value chain.
A new generation has taken over, a generation of cosmopolitan creatives who are proud of their mixed cultures and who have made Paris the creative capital of the world. This new wave is reinventing French chic by considering it in terms of fusion and hybridisation.
French high tech has never been so successful, winning new markets and revolutionising our interiors with smart objects, constantly evolving smart home systems and virtuous uses of digital technology designed with wellbeing in mind.
CLASSIC WITH A TWIST
A new take on French style tastefully and irreverently mixes different styles and periods with a certain “je ne sais quoi”, reinventing a baroque aesthetic à la française that showcases with talent a touch of eccentricity and a generous serving of creativity.
EXCUSE MY FRENCH! for VINCENT GRÉGOIRE (NellyRodi)
The Trend Mook demystifies, analyses and explores the emerging territories of creation and innovation.
The Trend Mook “Excuse my French!” is set to become the indispensable guide to help you discover all there is to know about France’s new design and decoration ecosystem. Inside: a road trip that visits the new topography of creation in France, a close up of what’s going on in some small and very inventive design companies, a review of those classics that designers have revisited with humour and some totally new experiences that we have the innovative French tech sector to thank for. Not forgetting a spotlight on the keys to understanding new trends, together with a selection of products and must-know brands.
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