Thematics

Friday 01.17

11:00 – 11:45am THE TALKS Hall 7

(RE) GENERATION! That one engaged and increased

A new generation takes power, infuses new energies, moves lines and shares his forward-looking values. Stimulating!

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11:00 – 11:30am THE RETAIL LAB Hall 1

What's New?: MAISON&OBJET and its retail solutions for 2020

How do you present and organize the fair's new products by theme? Offering coherent style narratives that combine materials, colors, shapes, and functionalities that highlight objects and make them desirable to buyers.

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12:00 – 12:45pm THE TALKS Hall 7

Ramy Fischler design, and action!

For the Trends Space of this edition and the 25 years of Maison&Objet, the designer Ramy Fischler imagined a co-living of the near future. In this performative installation, a real fiction will be played !

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12:00 – 12:30pm THE RETAIL LAB Hall 1

Young Generations & Retail: towards a more committed experience

Torn between price constraint and wish to have a more responsible consumption, conscious of the challenges of tomorrow but living in the moment, young generations have retailers rethink both their offer, vocation and consumer experience.

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01:00 – 01:45pm THE TALKS Hall 7

Pierre-Yves Rochon, a certain idea of Luxury

From his first luxury hospitality project 40 years ago to today, Pierre-Yves Rochon is a true reference in Interior Architecture. From the most classic to the most contemporary style, he will tell us how he approaches each project as a personal challenge.

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01:00 – 01:30pm THE RETAIL LAB Hall 1

Social Medias: ethical brands and engaged consumers

With increasingly vigilant and committed consumers, how to communicate in a transparent manner about your ecological and societal commitments on social networks ?

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02:00 – 02:45pm THE TALKS Hall 7

Living in harmony with nature: the big return of the hut

Ecological crisis forces architects to question the future of the city. How can we reconcile burgeoning urbanization with respect of the territory and landscapes? Would the hut be the panacea of future times? Is it progress or nostalgia?

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02:00 – 02:30pm THE RETAIL LAB Hall 1

The impact of new colour codes on your products and their environment

Integrating Colour in the initial stages of design is a strategic imperative. Colour has the power to literally transform the appearance of materials ans finishes, its evolution corresponds to changing consumer demands, worldwide.

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03:00 – 03:45pm THE TALKS Hall 7

Inspiration and materials, the keys to exceptional interiors

What is the « Luxury, Calm and Voluptuousness of the French way of life based on ? Is it innate or acquired ? Answer by Anne-Sophie Pailleret and Pierre Gonalons, interior architects, with René Camart, expert in precious materials.

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03:00 – 03:30pm THE RETAIL LAB Hall 1

Future Consumer 2021

The future is brighter than you think. Looking ahead to 2021, there are undoubtedly challenges coming our way. Amid the gloom, the consumer sentiments WGSN sees emerging are uplifting and positive. Meet the people who are better than the world around them

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04:00 – 04:45pm THE TALKS Hall 7

Light and Space

Designer Maison&Objet of the year for this edition, Michael Anastassiades has made light his favorite subject. His luminous objects interact with space in a constant search for movement and balance.

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04:00 – 04:30pm THE RETAIL LAB Hall 1

Storytelling - How to become the king of pitch?

Sometimes, we are so busy that we cannot even just explain what we do… in an easy way. Unfortunately, we don’t have more to convince. Let’s get the tips to deliver the best pitch in 2 min chrono !

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Saturday 01.18

11:00 – 11:45am THE TALKS Hall 7

Designing for the digital age

Connected objects, 3D creation, data, services, distribution... The digital transforms our daily life and our homes. Discover the opportunities, the interactive and emotional products and the role of designers in this new revolution.

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11:00 – 11:30am THE RETAIL LAB Hall 1

Augmented reality to foster the value of your product online

The first contact with a product happens today on a smartphone; to consolidate leads, the experience must be digital, attractive and fun. Augmented reality is a possible tool, but beyond the wahoo effect, how to generate a real ROI.

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12:00 – 12:45pm THE TALKS Hall 7

How high-end design facilitates ecology and social reintegration

Through collaboration with high-end designers, Emmaüs makes it possible for otherwise marginalized individuals to develop innovative products then sold in prestigious locations. These two seemingly opposite worlds have a common interest in « déclassées »

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12:00 – 12:30pm THE RETAIL LAB Hall 1

Millenials & empowerement: when the house becomes a tool of self-construction

Which role the house plays for the Millenials? How does it fit into their lifestyles? Margaux and Léa from CBA design agency will help us to understand how brands can succeed in this evolving industry.

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01:00 – 01:30pm THE RETAIL LAB Hall 1

Conversational trade: human first

Conversational trade plays a major role for commercial companies. Human interactions across all channels of communication coupled with the effectiveness of artificial intelligence can meet the growing needs of your customers and prospects.

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02:00 – 02:45pm THE TALKS Hall 7

DIMORESTUDIO - Spaces in Transformation

We talk to Emiliano Salci and Britt Moran about how their design practice is in constant evolution and how their gallery in via Solferino is an homage to Italianness.

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02:00 – 02:30pm THE RETAIL LAB Hall 1

Store windows, a contemporary and strong media

Store windows, a prominent part of our city journeys, become a strong creative space showcasing brands' singularity. Decode the trends, such as bridges between art and merchandising, and understand the metamorphoses of a media still undervalued.

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03:00 – 03:45pm THE TALKS Hall 7

Deep-Sea Dining

Heidi Pettersvold Nygaard from the renowned architecture-and-design firm Snøhetta discusses the challenges of designing the world's largest underwater restaurant off the coast of Norway.

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03:00 – 03:30pm THE RETAIL LAB Hall 1

How to enhance a sustainable and ethical luxury offer on an e-commerce site?

Luxury, creativity, craftsmanship, ethical work, sustainable resources, inclusion, all these words can fit in the same field, where people and the planet are in the first place, by enhancing growth and business.

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04:00 – 04:45pm THE TALKS Hall 7

The Reuse Mindset - Leading Conscious Design with Integrity - A conversation with Maria Speake

In a growing industry of fast design, Retrouvius is working to change the culture of waste and preserve design integrity through their practicing philosophy of Reuse. Join Maria Speake and Meredith Xavier for a conversation.

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04:00 – 04:30pm THE RETAIL LAB Hall 1

Phygital and luxury

The fashion and luxury industries have been well established for centuries, but the new disruptive digital environment is causing these industries to rethink their brand offerings with a phygital experience.

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Sunday 01.19

11:00 – 11:45am THE TALKS Hall 7

Contemporary Craft: reinventing the traditional know-how

Craft and design are breaking down barriers. These two activities are melting to create unique pieces or small series, to explore new ways of making. And they are even sometimes used by the same person…

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11:00 – 11:30am THE RETAIL LAB Hall 1

Limited editions and collaborations: creating rarity

Collaborations between brands and limited editions have never been more abundant. At the crossroads of different styles, they open up creative possibilities and address new targets.

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12:00 – 12:45pm THE TALKS Hall 7

Space Age return: what can we expect?

How can the Space Age influence our lives? That will be answered by designer Siri Skillgate, working with IKEA and Melissa Regan, founder of MR Agency who organized in Paris a photo exhibition on this spirit Space Age.

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12:00 – 12:30pm THE RETAIL LAB Hall 1

How to optimize customer experience with artificial intelligence

Datakalab is a startup specialized in image analysis and in measuring audiences' facial expressions using embarked devices. R&D is at the heart of their DNA and provides a constantly growing expertise in image analysis.

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01:00 – 01:30pm THE RETAIL LAB Hall 1

China, the new trendsetter of E-retail & New retail

China’s economy is driven by -25 years old consumers and revolutionizes today's traditional retail. Learning about how digital China is and understanding its consumers is key in order to successfully enter the market.

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02:00 – 02:45pm THE TALKS Hall 7

Identity & Design: let yourself be surprised by the Qatari design scene!

As a promoter of young contemporary designers, MAISON&OBJET is pleased to give a voice to emerging talents in Qatar on the occasion of the Qatar-France Cultural Year 2020. Spotlight on a design with a strong identity.

02:00 – 02:30pm THE RETAIL LAB Hall 1

Re-enchant your point of sale with a unique Merchandising

Seduction and Creativity: How an innovative and well-thought-out visual merchandising can help you make a difference.

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03:00 – 03:45pm THE TALKS Hall 7

Raphaël Navot - An alternative approach

Noted for projects like the Hôtel National des Arts et Métiers and Le Silencio club in Paris, designer Raphael Navot talks about his iconoclastic work and methods, which embrace strong values, a focus on craft and an emphasis on independence

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03:00 – 03:30pm THE RETAIL LAB Hall 1

The Silver Generation: “I do what I like”

Not faux youngsters nor traditional retirees; not crazed teenagers nor senior citizens; Bursting with energy and engaged consumers, the Silver Generation is revolutionising our perception of age!

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04:00 – 04:45pm THE TALKS Hall 7

Charlotte Perriand: a visionary in the world of design

Modernist pioner, the architect and designer Charlotte Perriand inspired the century with a new vision of interior living. On the occasion of the dazzling tribute to the Vuitton Foundation*, a look back at her work, more inspiring and timely than ever.

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04:00 – 04:30pm THE RETAIL LAB Hall 1

How to promote your brand with Influencer Marketing?

Brands are now using influencers much more prominently in their marketing strategy. Discover the influencer marketing best practices that can increase your brand's visibility.

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Monday 01.20

11:00 – 11:45am THE TALKS Hall 7

Young designers working for a better world

Young designers take up the challenge: in search of new materials, natural or innovative, they experiment with shells, paper, powder and stone or 3D textiles. Together, they push the boundaries of design and commit themselves, sustainably.

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12:00 – 12:45pm THE TALKS Hall 7

The role of design in tomorrow’s hotel industry

In 2020, a hotel opens every day in the world. Whether they are French, American, Italian, Danish, German or Spanish, young people from the same Western culture form a connected generation with new needs. 

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12:00 – 12:30pm THE RETAIL LAB Hall 1

When the great visibility of a commercial website leads to the sale of inspirational products

Heloïse Brion founded Miss Maggie’s Kitchen, a website that offers readers recipes, design tips and an e-shop. This project, which embraces Heloïse’s passions, has achieved international success through social networks.

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01:00 – 01:45pm THE TALKS Hall 7

GREEN KISS: CO-DESIGN x ECO-DESIGN

Born of the friendship and cross-expertise of Hubert de Malherbe,Thierry Lemaire and Paolo Castelli, the Green Kiss furniture collection pays homage, with (eco-design) to the French and Italian stylistic avant-gardisme of the 50s, 60s and 70s.

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01:00 – 01:30pm THE RETAIL LAB Hall 1

Millenials at the heart of Retail transformations

Sustainable Transformation, Data Transformation, Digital Transformation! A look at how youth is forcing retail players to transform themselves, or tomorrow’s families will turn their backs on them. React now! Before it’s too late.

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02:00 – 02:45pm THE TALKS Hall 7

Can the Neo Chefs save the planet?

The talents of the "new (re)generation" cuisine demonstrate a remarkable ecoresponsibility : concern for seasonality, choice of local and virtuous products ... Beyond their culinary creativity, they contribute to a better world.

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02:00 – 02:30pm THE RETAIL LAB Hall 1

Refitting your point of sale with green merchandising

The shop must enhance the brand and be meaningful. The development of know-how, story-telling, and eco-responsible sourcing will be the keys to successful merchandising.

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03:00 – 03:45pm THE TALKS Hall 7

Emil Humbert and Christophe Poyet: the challenge of finding inspiration

For these young architects multiplying exceptional projects around the world, nothing is more essential than inspiration. Theirs is nourished by travel, curiosity, history, art, fashion and a perpetual creative ping-pong. Explanations.

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04:00 – 04:45pm THE TALKS Hall 7

Ateliers Zaventem: a creative hub

Interior designer, product designer, Lionel Jadot most of all a curious adventurer. This is why he decided to transform a 6000 square meters old paper factory into production ateliers, in order to gather craftsmen and designers in this big hive.

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04:00 – 04:30pm THE RETAIL LAB Hall 1

Industrial property - Models and drawings, protect your creations

Helping entrepreneurs and creators to gain reflexes in Industrial Property. Basic rules are detailed for designs and models and copyright along with examples and tips.

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Tuesday 01.21

11:00 – 11:45am THE TALKS Hall 7

(RE) GENERATION! That one engaged and increased - Inspirations and perspectives

A new generation takes power, infuses new energies, moves lines and shares his forward-looking values. Stimulating!

More info
11:00 – 11:45am THE RETAIL LAB Hall 1

Dark Symbiosis, Enter into the era of a new materialism

Blurring the boundaries between virtuality and materiality, futurism and archaism. Industrial and elementary materials come back into the forefront of design thinking and aesthetic considerations, filtered through digital technologies.

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12:00 – 12:30pm THE RETAIL LAB Hall 1

The 3 pillars of an exceptional customer experience

Offering a perfect customer experience across your retail network is a huge challenge. Discover how optimizing operational excellence, training and employee engagement can help you provide an exceptional customer experience.

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01:00 – 01:30pm THE RETAIL LAB Hall 1

How to effectively control its distribution on marketplaces?

How to protect your image, your prices, your commercial calendar in the jungle of marketplaces often occupied by your resellers. What are the market practices, what does the law say, what are the levers that you can activate to protect yourself.

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Discover the venues

THE TALKS Hall 7

This is the place to be for conferences and debates, whether on the hotel industry, the retail business, cutting edge interior design solutions and excellent designers, or an analysis of the latest trends.

THE RETAIL LAB Hall 1

Advice and innovation dedicated to retail outlets. Exploring best practices, studying emerging trends and sharing experiences cutting-edge debates / workshops conducted by retail specialists.

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