Frank Chou

Rising Talent awards China presented by Designchain - January 2019

Hall 6

How do your designs reflect the style and spirit of modern China living?

For me, the concepts of “Modern Chinese” and the Social Stage of China” are the real goals behind my work. If you understand these goals, and proceed from these two points, then the designs naturally reflect the style and spirit of “modern China living”. My designs do not have obvious Oriental characteristics, but actually the design ideas and inspirations originate from deep-seated thoughts about modern and future Oriental lifestyles.

What key moment has been the most defining in your career so far?

The day I heard two strangers discussing our designs. Whether comments are good or bad, and when we successfully predict the reasons why people choose our designs, it gives me a sense of accomplishment. The designs come to life by satisfying people’s needs, promoting consumption patterns, aesthetic patterns and even industrial forms.

What do you think is the biggest challenge facing designers in China today?

I believe the underlying foundation of design imple-mentation is too weak. A design concept cannot be isolated and implemented independently. We need design commerce, design manufacturing, design management, brand consumption as well as design business values and ecological platforms behind us. The design scene in China is just beginning, yet perhaps this may be the best period for designers. Every industry in China, including the furniture industry, is rapidly entering a stage of transformation which will lead to many design requirements. This will provide many opportunities for designers in every field.

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