Household linens play the trump card of linen

This is the star of Hall 2. Acclaimed for its authenticity, its strength and natural qualities, this noble material is now a cult item. A decorative element in its own right, it accents the home in a way that is at times traditional, at times chic, and at others punchy.

Curtains, tablecloths, napkins… linen lends itself to all kinds of variations. First championed by pioneering weavers like Charvet and companies such as the Belgian Decopur or Libeco Home, which uses it even for carpets, this star material stimulates creativity and enhances collections. Given the ultra-luxury, elegant, classic treatment at Alexandre Turpault, wrinkled linen from Sylvie Thiriez or tones coordinated with terry-cloth in Essix’ lines – the types of products available are freer than ever. Pristine white embroidered with coats of arms, revisited Basque-inspired stripes, a stonewash treatment that ensures an almost vintage, slightly wrinkled look, or a punchy colorama obtained using stabilized natural pigments are sketching out new generation collections at the major names in the sector.

Creative artisans are not far behind. At the head of clever initiatives, the French company Lissoy works exclusively with linen in collections that are innovative in functionality, as evidenced by their ingenious clip system, available on duvet covers, curtains and even lampshades.
Internationally, Lithuania has demonstrated dynamism with small companies such as LinenMe, which has a Linen label, or Natural Studio. Long a presence at the show, this brand is developing upscale fashionable collections, enriched by homewear lines with extra soul. Another example is the Belgian designer Divine Marquise, whose linen lines are decorated with chic erotic drawings, like the toile de Jouy, in mainly pastel colors. Shocking!

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