Contemporary decoration is winning over specifiers

Increasingly contemporary, ACTUEL’s decoration offer is squarely upscale in hall 5B. January’s star, decorative furniture anchors is everyday poetry in extremely stylized ensembles. Its creativity is boosted by increasingly close relationships between manufacturers and brands in the world of the home.

Creative, innovative, urban and refined, the offer at ACTUEL revamps with each session the contemporary world, revolving around two interrelated fundamentals: furniture and the room in which it flourishes. A stylistic encounter which today has made the border between furniture manufacturers and decoration retailers porous. A rising trend: furniture companies are enhanced by decorative skills that bring added value to their expertise. This is the case of the French Duvivier, a sofa specialist which has recently acquired First Time. The two brands now share complete furniture collections and “Living Heritage Company” labeled workshops. We should also include Ethnicraft, a wood furniture specialist, which through its new Studio Ethnicraft, offers specifiers comprehensive development solutions.

Whatever the core is of their activity, the exhibitors at ACTUEL like staging of living rooms by using finely honed stylistic and color palettes. XVL gets in on this brilliant approach by recreating a 300 m2 house with a kitchen, lounge, living room, bathroom and even a terrace. Similarly, Flamingo is launching a contemporary collection. Just so many invitations to dive into a unique lifestyle that can inspire even the most demanding decorators.

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