Welcome to the era of augmented personality.

So now we can, without even getting up from our armchair (so long as it’s a designer one) challenge the last word in fashionable shop window displays and conquer the international market. From Paris to New York, a wave of uniformity has smoothed out any differences, curbed imagination and the very notion of geographical originality making personalisation a key asset once more. Could there be a gleam of hope that some truly unique places will fight back? What better than to create your one of your very own?

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