A durable new material that revolutionizes the concept of “denim” fabric. Next-generation denim fabric “Shin・Denim®” which overturns the color fading culture of jean, that does not fade has been developed.
This spring, “Shin・Denim®” , which debuted as denim school uniforms, aims to expand its market to different businesses and fields, overseas markets, from fashion apparel to interiors, including the lifestyle products.
We are targeting for European market which has discovered additional value in denim, bring into the new products which “Shin・Denim®” with a semi-permanent deodorizing.
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