Maison&Objet In The City, the new B-to-B event from Maison&Objet
Published on 30 December 2021
After Paris Design Week each year in September, now it’s time for Maison&Objet In The City, in March, a circuit through Paris, custom-designed by Maison&Objet for professionals.
The two annual Maison&Objet fairs now each have their corresponding events within the city of Paris, one in September, and the other, brand-new, in January (postponed in March 2022). Paris Design Week is renowned as THE celebration of design for the Autumn season. The public and professionals in Paris for the September fair converge informally to discover young talents and big names and learn about fine craftsmanship and new trends.
Maison&Objet In the City, a new event in March designed by Maison&Objet, is a circuit that has a different pace; it is designed exclusively for professionals, and seeks to link the fair with the city, providing an optimized visitor experience. It focuses on bringing together the top 100 addresses that make up the Parisian ecosystem for decorative excellence: decorators, interior designers, galleries, great maisons and exceptional artisans.
For visitors, it means easier access to the treasures they don’t always have the chance to explore without a guide. For its participants, it’s a direct line to reaching an international client base drawn here by one of the biggest trade fairs in the world. For all, it means making personal connections within the plush settings provided by showrooms.
Using all the expertise of Paris Design Week to unite two simultaneous events in two geographic zones that are in close proximity, yet are different, Maison&Objet offers the same visibility from its communication tools to Fair exhibitors as it does to participants in the city. Some key points: over 1.5 million followers on social media, a database that unites a community of over 500 000 professionals from all over the world, 80 000 unique visitors to the fair, 45% of whom are international, 30 000 specifiers and 1 500 journalists…
Its logistics experience and all its promotional power are placed at the service of its participants. A specific VIP program, reserved exclusively for hand-selected visitors, will offer them a personalized welcome and à la carte transportation to the center of Paris.
In March 2022, the fair and the city will vibrate in harmony with a theme that unites all the different facets of French excellence, the new incarnations of luxury. In addition to all its power in numbers, Maison&Objet has long proven its relevance in offering analysis of the major trends circulating through the worlds of design and decor. What could be better than a bespoke circuit to discover all the excellence of the French decorative arts?