The new Range Rover Velar revs up designers

Land Rover’s newest arrival, the Range Rover Velar, pushes luxury, performance and design cursors even further. This innovative, elegantly avant-garde Range Rover, the 4th member of brand’s family, was imagined by Italian designer Massimo Frascella and Gerry McGovern, Range Rover’s well-known Chief Design Officer – Land Rover. This aesthetic revolution won’t go unnoticed in the small world of design. And the proof? The #InspiredByVelar operation where five European designers imagined original works inspired by the vehicle’s DNA. Top creative billing goes to Spaniard Victor Castanera, German Sebastian
Scherer, Italian Luca Nichetto, Dutchman Piet Boon and Frenchwoman Victoria Wilmotte. Their projects can be seen during Paris Design Week in an exclusive exhibition at Now! Le Off. See you at the Docks – Cité de la Mode et du Design!

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