MAG online#18 - MAISON&OBJET


MAG online#18

Free monthly newsletter concerning the home markets



present situation	DECOR ECHOES

Sunny interval for Tableware

A recent market research by Precepta (Xerfi group) on the distribution of tableware underlines the development potential of a sector where the commercial distribution channels remain fragmented. "Growth is back. One should expect an increase of 1,5% in 2006 as well as in 2007", foresees the strategic analysis agency. A report which bases itself on the healthiness of store chains such as Geneviève Lethu, Ambiance & Styles or Histoires de Maisons and the arrival of new entrants such as 13 à Table (Deshoulières group) or the opening of an Arc International shop. The art of entertaining and tableware is benefitting from the decoration craze and from the "return to sharing and moments of conviviality, whether with family or among friends, within one’s home". But high prices are thwarting the purchasing act whereas competition is becoming intensified. "The consolidation of the networks or channels is becoming absolutely essential", recommend the analysts. Booming within the decoration market, franchising could then become a powerful control lever for growth for tableware.



french decor	DECOR ECHOES

Breathing life into Couzon

Couzon, the flatware specialist, experienced a very close shave: 750 employees in 2001. Only 75 in 2006. "The slimming course was absolutely necessary", admits Philippe Monmarson, the consumer sales manager of Amefa France. In 2005, it was the Dutch competitor Amefa who came to the rescue of the Auvergne-based company. A good way of acquiring a middle and top-of-the-range product offer from this family business that was present everywhere in Europe and also had a buying office at its disposal in Hong-Kong. Wishing to have access to the selective distribution networks, the European number two of the cutlery industry, breathed new life into the French brand. Next January, Couzon will witness its European christening ceremony with the launching of the brand in all the European subsidiaries of the Amefa group. The beginning of a new story. "Due to the power of Amefa's punch, we will benefit from a clearer positioning by offering quality at a fair price. The rhythm of design creation is going to intensify itself while preserving our style of French tableware".

Le Roi et Le Bon Saint (The King and The Good Saint Eloi) is counting on diversity

Laurent Quintin has the soul of a collector. The founder of the accessories brand Le Roi et Le Bon Saint Eloi likes hunting around for, conserving and accumulating antiques. Engravings from the 18th and 19th century, antique fabrics, family photos, treatises on entomology, beautiful hot chocolate jugs… these are all the treasures which have fed, ever since 1995, the imagination of this business school graduate, who feels more at ease in his role as a creative individual. "The past is a gold mine of inspiration. With around one thousand product references, one can say that I do not like being mono-product oriented. I do not wish to be affiliated to a particular style". However, paper remains as his preferred mode of expression, with close to 250 references of notebooks and just as many models of cards. To which are added collections of adhesive tapes with messages and stickers. The badges with their combinations of play between the text and the colour, are quite a success. "Since the September session, I no longer know which way to turn. I’m working on lower prices and it’s working", admits this fulfilled designer who is concocting new surprises to be discovered in January 2007 at the MAISON&OBJET trade show.

The Tête au Cube (Cubed Head) isn’t doing its head in.

"Trendy" shops adore the « friendly off-beat » products by La Tête au Cube. In the Printemps Design shop in the Pompidou centre or in the Palais de Tokyo, at 107 Rivoli and at the very progressive Fleux, Jérome Fischbach's collection is quite successful ever since its launching fifteen months ago. As it is in twenty two other countries. Alongside the interior and product designer Thierry d' Istria, a renegade from Philippe Starck's studio, this entrepreneur does not claim to play in the major league of hard-line design: "We work on archetypes by bringing forth a poetic and humorous dimension in order to democratize the off-beat aspect, but without provocation, nor aggressiveness and by keeping a smile on our faces. In these gloomy times, people need to put a little bit of poetry in their homes". Having opened up a Parisian showroom, Jérome Fischbach is getting ready to put his 2007 collection on-line and dreams of successfully finalizing his mysterious "light bag".

Merry Cristal : Ten years in the world of haute-couture decoration

In Nice, in a former old people's retirement home, converted into a main residence, simultaneously serving as a workshop, a showroom and soon a bed and breakfast guest house to accomodate artists and researchers, Valérie Arboireau pursues her decoration haute-couture. Ten years ago, this graduate in agronomy and in nutrition, allowed herself to express her artistic feelings. A forerunner of the graceful return of the pendant-ornamented chandelier, she salvaged antique chandeliers and hand-painted the Bohème crystal in flashy colours. "French taste is rarely appreciative of the decadent spirit of my designs. They mistook me for a lunatic, except in America and in Japan". The proof of this? The actress Courtney Love bought the Love ceiling light, a precious Jacquard weave of 4000 crystals forming the word Love. The designer of Merry Crystal continues to achieve 98% of her sales turnover through exporting. From Latvia to Australia by way of Thailand, her luxury products that are entirely customized and hand-made, appeal to a clientele that is sensitive to her unique pieces. Such as this monumental chandelier associating pearls and crystals that was sent to Tahiti. After these jewels for the home, Valérie Arboireau invents a line of jewellery with funny names such as Noublipa (Dontforget) or Attach’Moi (TieMe’Up). "I try to reroute the notion of what is old-fashioned and the codes of femininity by creating objects which evoke a small part of my history". All while pursuing her artistic quest and revealing her whimsical world through her website www.merrycrystal.com

Truffaut is looking towards the home

Truffaut, the garden specialist founded in 1824, is testing an expansion of its product ranges in the world of interior decoration. It is within the context of the new Rosny-sous-Bois store, in the Domus shopping centre that is entirely dedicated to the home, that the store chain will be presenting an expanded offer focusing on the world of the home, decoration and creative leisure activities. Garden centres are positioning themselves more and more as the specialists of the art of living, on the exterior as well as the interior. One can find tableware and art of entertaining items and even bathroom accessories. Brands such as Asa, Tadé or Sabre are going to enrich Truffaut's decorative product offer. "We are in the thinking and observation phase around the idea of introducing new product families. The Domus site allowed the implantation of this concept. But it is out of the question to imagine a simple copy-and-paste of this pilot-concept within the network of 44 garden centres", counterbalances Katia Feder, the R&D manager of the home sector at Truffaut.

Culture and colour according to Marimekko

La Piscine, 22 rue de l’Espérance, 59100 Roubaix. France.

Since 2003, the Finnish brand Marimekko has been travelling across the world to make its extraordinary creative heritage known. After New York, Bangkok, Chicago, a travelling exhibition settled down in Roubaix before pursuing its journey to Caen, then in Ghent in Belgium. The opportunity to understand how this company revolutionized textile design from the 50s until the present. Under the visionary impetus of Armi Mattia, then Kirsti Paakkanen, the brand of printed textiles confirmed the importance of design by inscribing the name of the particular pattern designer on the selvage of every fabric. Among the most influential designers, Maija Isola (1927-2001) who created the famous oversized geometrical patterns in vivid colours, which made Marimekko a cult brand. In 1956, Vuokko Nurmesniemi created the famous "Everybody" striped shirt. Marimekko develops its vision of global design in collections of ready-to-wear clothing, three interior decoration collections and a wide range of bags. Over 42% of the sales turnover is achieved by the internior decoration accessories. In spite of the immense fame of this textile design icon, over 80% of the turnover of the company that is quoted on the Helsinki stock exchange, is achieved within Finland. Marimekko presently wishes to internationalize its brand. After subsidiaries in Sweden and in Germany, the company has been opening up, since last March, shops in Japan, in Sweden, in Norway, in Portugal and in Belgium. Until January 15th, 2007

The second life of the advertisement tarpaulin

The designer of the Bilum fashion accessories brand has ecological and ethical feelings. "I wanted to retrieve a dead material such as the huge advertisement tarpaulins by giving a second life to this ultra-resistant and polluting material", explains Hélène de la Moureyre who works with companies of employment reintegration to manufacture pouch bags as unique pieces. Until August 12th, 2007, two "Bizaces" are presented at the "Changing era" exhibition in the Cité des sciences et de l’industrie in Paris. This eco-design initiative appealled to none other than Aline Balbous, founder of Brindi. The young designer of responsible products, finds that the advertisement tarpaulin is a good material to use in order to pursue her eco-design approach around the themes of respect for the environment and social equity: "This material created from petroleum and stemming from advertisement, has the advantage of being waterproof and supple. By using the existing graphics, one can create unique and original pieces". In January 2007, at MAISON&OBJET, Brindi will be presenting a collection of flowerpots and flowerpot holders for urban balconies. The two designers intend to share their fields of competencies by creating a common brand of global design. While waiting for the setting-up of this ambitious project, Aline Balbous is finishing up a beautiful organic cotton collection for toddlers, exclusively for the Nature & Découvertes shops.

The Fraîch’Attitude kitchen is giving courses on healthy eating	www.cuisinefraichattitude.fr

Apple-green linoleum, crushed raspberry-coloured furniture, it is Matali Crasset who designed a space that is simultaneuosly playful and educational in order to teach the young and the old to eat healthily by cooking and preparing fresh fruits and vegetables. The kitchen transforms itself into a friendly place with modular and multifunctional spaces. The plant-like spirit continues on into the eating space where tree-like folding screens lay out the conviviality zones. Lead by young culinary chefs and dieticians as a genuine experimental space, culinary workshops last between 1 1/2 to 2 1/2 hours and reunite approximately ten beginner-cooks who will sample their gastronomic creations, on the spot.

Direct-d-sign organizes private design sales

Somebody should have thought of it before. Sylvie Duflos and Julia Courteaux had the fine idea of launching a website for private sales of furniture and design accessories. Since October, the members of the Direct-d-sign club can benefit of on-line bargains. Difficult to sell furniture on internet? Not for these bold entrepreneurs. "It is necessary to reassure the end consumer who is enticed by the discount effect and the ease of purchase of products that are not always easy to find in the traditional shop". The system is proving itself: in three weeks, 3500 privileged members benefited from promotional offers during restricted time frames lasting three or four days and the club should be reaching a 5000 member count by December. The objective: 500 000 members by 2010. On the manufacturers’ side, the formula is quite appealing. Marzais, Lilly Latifi, Matière Grise are joining the game. Oliban, Epi and the disposable crockery designed by Philippe Starck as well as Normann Copenhagen will be making flash appearances on the website. With the promise of a 30% reduction in price.

Design By develops its network

In the two Parisian boutiques of Design By, all of the sales staff are interior designers. For Benoît Delmaire, founder of the concept, "it’s out of the question to become the supermarkets of design. We want to be shops at a human scale. We are not content by simply showing the products; we also contribute with interior organization and layout solutions". The accent is put on novelties with exhibitions such as the one dedicated to Tom Dixon or the next event on the theme of the colour white. Half of the turnover is achieved through a "contract" clientele, with beautiful worksites such as the layout of the Puma VIP showroom. While waiting for the opening of four to five other points of sale in the next few years, Benoît Delmaire is working on the on-line catalogue which will be proposing 600 products by this coming month of December, with new products that will be renewed every month. The website is presently receiving 12 000 visits per year with a 10% growth every month.

Leroy Merlin is welcoming contemporary art

The do-it-yourself or handyman specialist Leroy Merlin transforms its Parisian shop at Quai d’ Ivry into a temporary artists' residence. During 100 days and until January 11th, 2007, two Parisian artists - Nathalie Rothkoff and Robert Janitz - create monumental works as live events, of which there is a painting measuring 100m2 and a kinetic trail that measures 20 metres long. The RentingART company, the rental specialist of artwork by emerging artists, organized the transformation of the commercial space into a space for artistic creation, that is accessible to all and open to the public.

Conforama in the age of the child-king

Conforama, the home fittings distributor, reaffirms its position within the children’s bedroom sector. "We are the leader in children’s furniture with a very diversified offer and an attractive price positioning. But paradoxically, we are less visible than our competitors", justifies Linh Lê, marketing director of the Conforama France product offer. To demonstrate its know-how, the chain of stores, which represents 16% of the French furniture market, has just carried out a promotional campaign centred around the world of children’s bedrooms. "The phenomenon of the child-king is tugging on the market. The baby boom of the year 2000 has confirmed itself and the fragmentation of the family unit has lead parents to actively demonstrate how much they love their children. After all, we are witnessing a rise in the power of the child-specifier who makes its own choices". In response to these expectations, the subsidiary of the PPR group is proposing a wide range of styles around the most popular themes of children’s worlds such as superheroes, princesses or jungle animals. "Space-saving is a strong demand that is made by the parents, we offer modular solutions to optimize the space within the bedroom". Is the dynamic aspect of the children’s market going to continue? "The growth curve is going to slow down. We’ve reached a point of consumer maturity, who now demand creative and quality products at low prices. The proliferation of different store chains and brands within this market segment will lead us to the development of a differentiated product offer. The difference will be more emphasized on the sourcing rather than on the design", forecasts Linh Lê.

Simmons is cultivating well-being

For the past 75 years, the Simmons brand has devoted itself to the comfort of the mattress and the box spring/bed base. Today, the sleep specialist of going beyond the world of the bedroom by putting its relaxation technology in the service of living room furniture. The Scherzo meridienne sofa appears as a bench seat that integrates two storage chests whereas the nesting seats of the Scherzo sofa are transformed into two genuine independent mattresses. The bed specialist pursues its foray into this area of decoration by developing the Italissimo collection: bedheads covered with fabrics or with leather, bed base covers, bed spreads, pillowcases… Something and everything to satisfy all tastes and styles.

The new wallpapers by Elitis

The Toulouse-based producer Elitis, pursues its experiments with wallpaper. Two new collections play with creative trompe-l’œil effects. Ardoise (Slate) and Travertin (Travertine) cultivate the mineral-like effects whereas Native is counting on the animality trend with a pvc material evoking the feel of foal-skin: cow or zebra-skin effects, maori tattoo patterns on the foal-skin. Wallpaper is entering a new era.



Media	DECOR ECHOES

Jasmin, a new women’s magazine

Axel Ganz, the ex-president of the Prisma publishing group, launches a weekly women’s magazine for the 25 to 40 year olds and possibly more. With pages on decor, naturally.

DM is making Moroccan lifestyle available to all

The Moroccan publishing conglomerate Caractères Medias Group (6 publications of which Femme du Maroc) is establishing itself in France with the launch of a new up-market monthly magazine entirely dedicated to lifestyles, to decoration and to travelling in Morocco. With a page count of 164 pages, DM has a print run of 100 000 copies and targets the 35 to 60 year old women’s magazine readership. This "showcase for Morocco" is run by Patrick Marescaux, who reunited a Parisian editorial staff.

The Palais de Tokyo is treating itself to Palais

The latest creation from the Palais de Tokyo in Paris: a quarterly magazine called Palais. Echoing the programming of the space dedicated to contemporary art, the magazine presents images stemming from current exhibitions, from portfolios and from texts by art critics, philosophers, writers, artists. That is to say "a particle accelerator in which any overly static notion would eventually transform itself through contagious dynamics", according to Marc-Olivier Wahler, publishing director of the Palais de Tokyo.

Exporama, a free luxury magazine

It is in museums, art galleries and auction rooms that one will find the 40 000 copies of the free magazine conceived by Claude Maggiori. Exporama presents itself as a guide to the art world in Paris which does not neglect cultural thinking. It is available in approximately one hundred cultural spaces in Paris.

www.cotemaison.fr: a new 100% home website

The Lifestyles publications of the Roularta publishing conglomerate - Maison Française, Maison Magazine, Côté Sud, Côté Ouest, Côté Est – is regrouping itself on the same website. Full of news, articles, good addresses and recipes.

Nominations	DECOR ECHOES

Elodie Reynolds becomes the new CEO of SEV-Le Cèdre Rouge

After the takeover of the Le Cèdre Rouge store chain by Le Prince Jardinier, accompanied by the investment funds of Aurel NextStage, Elodie Reynolds, ex-general manager of the Nuance Group, was named as the CEO of the new whole. Majority shareholder of Le Prince Jardinier, Louis Albert de Broglie will be taking charge of the design and the communication of Le Prince Jardinier brand and the store chain of "Le Cèdre Rouge du Prince Jardinier". The new collections thought up by Louis Albert de Broglie will be presented in March 2007.



world decor	DECOR ECHOES

Iittala celebrates its 125th anniversary

In 1881, a glass factory settled down in the little town of Littala in Finland. The company, which includes since 1988, the brands Nuutajärvi and Humppila, celebrates its 125th anniversary with an exhibition within the context of the Littala Glass Museum. From the 30s, Iittala produced the designs by Aino and by Alvar Aalto. Finnish creativity exploded in the 50s when the factory liberated itself from the copying of European models. The functionalist aesthetics draw from tradition to invent simplified shapes that are in accordance with the evolution of lifestyles. Tapio Wirkkala, Kaj Franck and Timo Sarpaneva create cult collections. The company pursues its ambitious production policy with the "Essence" collection by the designer Alfredo Häberli.

Camper requisitions design’s cream of the crop

Loyal to its tradition of innovation, the Spanish footwear brand Camper is counting on design. The "Camper Together" operation is calling upon the services of the best signatures of the international design scene to dream up the concepts of limited series boutiques, all different from one another in order to avoid any effect of standardization. In London, it is the flamboyant Spanish Jaime Hayon who is designing the shop window of the Majorcan brand with Venetian porcelain tables and lamps combining terracotta and china. An encounter between technology and handicrafts on the boundaries of art and design. In Paris, the designer Alfredo Häberli designs his first retail architecture and is inspired by the island roots of the footwear brand founded in 1981. "Camper is located on one of the Balearic Islands, in the middle of the Mediterranean Sea and Europe. I placed an island-table in the centre of the space, high and with large dimensions, itself being made up of small islands or pebbles", explains the designer who imagined lampshades in the shape of clothes, "like many little ghosts". To discover Camper’s next design of Camper Together: arrange to be in Berlin in the boutique designed by the Campana brothers.



showcases	PINK DIARY

Around a sofa

89 boulevard Sébastopol, 75002 Paris, France. Tel. +33 (0) 1 40 26 12 89

Under the artistic direction of the Un Nouvel Air agency, an innovative presentation that gives more than its due to the objects.

Novaluce

172 rue du Faubourg Saint-Honoré, 75008 Paris, France.

In a prestigious district, a beautiful space presents the important names in contemporary lamp design and the new and previously unseen products by the Dutch brand Quasar and by the German brand Steng Licht.

Van Cleef & Arpels

22 Place Vendôme, 75009 Paris, France. Tel. +33 (0) 1 53 45 45 45

On the occasion of the centenary celebration of the brand, Patrick Jouin designs the new decor of the famous jeweller by blending the different eras. Under the 18th century wall panelling, shades of beige and light gold offer a contemporary setting for the jewels. Opening mid-December 2006

Lush

33 rue Neuve, 59800 Lille, France. Tel. +33 (0) 3 20 31 21 54

After Paris, the fresh and playful British cosmetics brand sets off to conquer Northern France.

Geneviève Lethu

3 rue Etienne Dolet, 29200 Brest, France.

And another new boutique reuniting the series of collections by the of art of living brand.

Le Palais des Thés

63 rue de la Pomme, 3100 Toulouse, France. Tel. +33 (0)5 61 12 43 78
In the heart of the pink city, 250 teas from around the world and all the accessories for the tea ritual, while the brand celebrates its 20th year anniversary.

Sanrio

12 rue Guichard, 75016 Paris, France. Tel. +33 (0) 1 45 25 06 30

For the first time in France, all the kawaï world of Hello Kitty reunited in a shop in praise of the Japanese feline heroine.

Graine d’intérieur

Niveau A, 2 place de la Porte Maillot, 75017 Paris, France. Tel. +33 (0) 1 58 05 11 30

The interior decoration store chain offers itself a megastore in the Palais des Congrès (Convention Centre).

Alessi

Theatiner Strasse 15, 80333 Munich, Allemagne.

In the up-market Fünf Höfe shopping centre, the Italian brand presents its furniture collections designed by Hani Rashid for the New York showroom.

hotels	PINK DIARY

Goldstar Resorts & Suites

45 rue Maréchal Joffre, 06000 Nice, France. Tel. +33 (0) 4 93 83 91 01

A hotel residence in a contemporary chic style with an ethnic-Asian touch.

Goldman 25Hours	www.25hours-frankfurt.de

Hanauer Landstrasse 127. 60314 Francfort, Allemagne.

A king of the nightlife transforms this former hotel into a funky place inspired by a discotheque, with Flos lamps, Design House decorative accessories, furniture by Snowcrash and 49 rooms in 7 different colours on 7 floors.

Adam & Eve	www.adamevehotels.com

Antalya, Turquie. Tel. +90 242 715 24 44

Supposed to be "the sexiest hotel in the world" and "heaven on earth", an enclave of ultimate luxury between the sea and the forest, designed by the Turkish architect Eren Talu.

restaurants	PINK DIARY

La grande Cascade

Allée de Longchamp. 75016 Paris. France. Tel. +33 (0)1 45 27 33 51

The former culinary chef of Lucas-Carton is at it again, in the gold-gilding of the Second Empire in the heart of the Bois de Boulogne.

Bon

4/4 Yakimanskaya Nab, Moscou, Russie. Tel. 737-8008

In an ironic setting, Philippe Starck interprets a Gothic partition under the light of Kalashnikov lamps and dripping candelabras, to celebrate the gloomy nuptial ceremony of "sex, violence and food".

Pierre

5 Connaught Road. Hong Kong. Tel. +852 2522 0111

On the 25th floor of the luxury hotel, Pierre Gagnaire's cuisine in a context celebrating the colour black in all its forms. Mandarin Oriental.

Koots Green Tea	www.kootsgreentea.com

Lincoln Square, 700 Bellevue Way N.E. Bellevue, USA.

A new concept for a tea bar which presents itself as the green tea version of the famous « latte » of the Starbucks coffeeshops.

going out	CULTURE DECOR

Busy Going Crazy	www.lamaisonrouge.org

Fondation La Maison Rouge. 10 Boulevard de la Bastille, 75012 Paris, France. Tel. + 33 (0) 1 40 01 08 81

400 works of the extraordinary collection of the Antwerp diamond dealer Sylvio Perlstein, spanning from the Dada movement to conceptual art to photographs from the 20s. Until January 14th, 2007

Changing eras	www.cite-sciences.fr

Cité des Sciences et de l’Industrie. 30 avenue Corentin-Cariou, 75019 Paris, France.

How to invent new living scenarios so as to reduce the ecological traces we leave behind, that is to say, the pressure exercised by man on nature to satisfy his needs. Until August 12th, 2007

When the night falls

Galerie Sévigné. 40 rue de Sévigné, 75003 Paris, France.

Nocturnal celebrations, as seen by the photographers Ruddy Candillonj and Clayton Burkhart. Until December 6th, 2006

The Roaring Twenties, the Years of Order	www.reimsartdeco.fr

Musée des Beaux Arts. 8, rue Chanzy, 51100 Reims, France.

A fresh look upon Art Deco within all disciplines. Until February 11th, 2007

Antidote

Galerie des Galeries, 1er étage des Galeries Lafayette. Boulevard Haussmann, 75009 Paris, France.

The Galeries Lafayette present the works by young and new French designers selected by Guillaume Houzé, the organizer of the exhibition. Until December 9th, 2006

Cohabitations	www.citedudesign.com

Spanning 15 000 m2, the International Design Biennial of Saint-Etienne, supervised by Matali Crasset and by the new Cité du Design, questioning itself about the new ways of living together at the scale of the home, the city or the world. From November 22th until December 3rd, 2006

Arid Zones	www.lelieuunique.com

Le Lieu Unique. Quai Ferdinand Favre, 44000 Nantes. France.

With the support of the Ricard company foundation, 7 artists travel through the myth of the desert. Until January 7th, 2007

The hidden side of the useful

Musée des Arts Décoratifs de Bordeaux. 39 rue Bouffard, 33000 Bordeaux, France. Tel. + 33 (0) 5 56 10 14 00

For the designer Sylvain Dubuisson, the inanimate objects must have a soul. Until January 29th, 2007

Le Corbusier, a man at his window

Musée des Beaux-Arts. 10 rue Georges Clemenceau, 44 000 Nantes, France. Tel. + 33 (0) 2 51 17 45 00

Paintings sculptures, scale models, drawings, books, plans and tapestries, outline the portrait of a major designer. Until January 8th, 2007

Style creatures	www.mudac.ch


Mudac. 6 place de la Cathédrale, CH - 1005 Lausanne, Suisse.

Around one hundred designers ask themselves the question concerning the relationship between man and the animal. Until February 11th, 2007

Timo Sarpaneva	www.designmuseo.fi

Design Museo. 00130 Helsinki, Finlande.

From 1926 until the present, all the art of the Finnish glassworker. Until January 14th, 2007

Flowers&Questions	www.tate.org.uk

Tate Modern. Londres. Grande-Bretagne.

A retrospective of the playful and totally crazy creations by the Swiss duo Fischli & Weiss. Until January 14th, 2007



to read	CULTURE DECOR

Art et Design des couteaux pliants (Art and Design of collapsible knives)

By David Darom. White Star Publishing. 55€.

Berlin Les années vingt : Art et culture 1918-1933 (Berlin The Twenties : Art and culture 1918-1933)

By Rainer Merzger The major influence of the German city within all fields of creation: Painting, architecture, design, fashion, music, dance, literature, photography, cinema or advertisement. Hazan Editions. 36€.

La grande histoire des arts de la table (The great history of tableware)

By Jacqueline Queneau. Aubanel. 45€.

L’art du verre contemporain (The art of Contemporary glass)

Editions Bibliothèque des Arts Suisses. 33€.

Gothic Patterns

Pepin Press. 19,50€.

Promenades en architecture (Strolls through architecture)

By Véronique Antoine-Andersen. Actes Sud junior. 24€.

Piscines (Swimming Pools)

By Matteo Genghini and Pasqualino Solomita. Actes Sud. 19,90€.

Fornasetti. Designer de la fantaisie (Fornasetti. Designer of the imagination)

By Patrick Mauriès. Thames & Hudson. 45€.

Fashion & Designers Hotel

By Guy Dittrich. Te Neues Publishing. 20€.

Amériques du Nord, Arts Premiers (North America, Antique Tribal Art)

By Janet Berlo and Ruth Philips. Editions Albin Michel. 32€.

M&O in	M&O / PLANETE MEUBLE NEWS

“Inspirations” trends books	www.maison-objet.com

Created by the Observatoire de la Maison and put together by MAISON&OBJET to get a jump on developments in the household market, the “inspirations”* trends books decode the atmosphere of today and analyze new consumption behaviors in the art of living. Each book is a work tool and a guide for professionals who want to understand the spirit of the season: colors, shapes, volumes, materials, appearance of surfaces, key words, star products, bright ideas … The remarks collected from experts from all areas bring a fresh light to the predominant signs of the season. They underscore the Observatoire’s position, presented at the trend itinerary spaces, situated in halls 1, 2, and 3 of Paris Nord Villepinte exhibition Centre..

Celebration

The house is celebrating new forms of conviviality and the desire to come together. To help us forget that every day isn’t a party, our interiors take on different disguises at our whim. In the whirlwind of unusual festivities or on the dance floor of appearances, the house is organizing its resistance to moroseness. In the end, “my home” is becoming “our home”, in response to our desire to share and lighten up. A curious way of thumbing one’s nose at gloominess. Stage 1 Happycalypse by François Bernard - hall 1 The magic of subversion and dark humor. Imbued with eccentricity and dark humour, François Bernard stages strange subversions of décor. A curious overlapping of the sacred and the pagan, for conjuring nocturnal demons and charming the spirits. Stage 2 Festins by Elizabeth Leriche - hall 2 A taste for heightened emotions. Elizabeth Leriche invites guests to unexpected banquets throughout the different ages of life: reclaimed innocence, a celebration of shadows, or a feast brought to fire and sword. On the menu: tender or excruciating surprises. Stage 3 Funk Shui by l’Agence Nelly Rodi - hall 3 A festive cocktail party, somewhere between disco revival and neo-cabaret. New waves are electrifying the need for an outlet. From the table to the bed, the Agence Nelly Rodi is dressing the house up in rhinestones and sequins. The interior is morphing into an entertainment center, breaking down the borders between private and public spaces.

PLANÈTE MEUBLE PARIS in	M&O / PLANÈTE MEUBLE NEWS

Focus on Schools

Furniture evolves, it changes, it is recycled, it transforms itself and becomes a chameleon according to each one’s likings and tastes. It responds to new ways of living and to expectations of consumers who are more and more well-informed and demanding. Many are those who are young and who pursue design studies in order to improve a product and to render it more aesthetically pleasing but these very fashionable training courses do not omit to encompass the cultural and sociological notion of the human being within its housing conditions and its environment. Simultaneously creative, inventive, forecasting, technical and observant, the students propose new products, better organizational and layout suggestions and always more optimal ergonomics. PLANÈTE MEUBLE PARIS supports schools which train tomorrow’s professionals. Within the school space will be displayed student projects, prototypes, scale models, some actually having been made in partnership with manufacturers or store groups. 9 French schools are exhibiting: Ecole Bleue, Ecole Camondo, Ecole Pivaut, Ecole Supérieure d’Arts de Brest, Ecole Supérieure des Arts et Techniques, Institut CREAD, Le Pôle Supérieur d’Arts Appliqués la Martinière Diderot, LISAA, Strate Collège Designers. Come to discover tomorrow’s talents in the school space, located in hall 4, next to the MAGASIN (the STORE), animation space of PLANÈTE MEUBLE PARIS.

Events space : Le Magasin (the Store)

The customer is always right Current trend moves towards well-being, fine-living, and comfort. Today, points of sale pursue several objectives: to appeal to, to make one dream, to give new ideas, to propose solutions and, more than ever, to advice and accompany consumer throughout the purchasing act. Stores have understood these issues and have placed the customer at the core of the store’s layout. They wish to develop their own store identity in order to lure and to establish customer loyalty. The decor approach, mixing styles with products, best-sellers with the newest and latest things and offering qualitative and original displays and presentations, is desired by and is tremendously successful with consumers that are fond of atmosphere settings and scenic designs and who are regular readers of decoration magazines.

Le MAGASIN (the SHOP) - Variations of the same stock, the leading event of the PLANÈTE MEUBLE PARIS trade show, proposes actual solutions to optimize your points of sale. From three house’s basic furniture items: a table (Ethnicraft, modèle Straight), a sofa (Casa Nova, modèle Madison), a bookshelf (Michel Ferrand, collection Logis), Le MAGASIN displays 9 scenic corners, thought up by Marie-Claude Bérard, Janine Roszé and the S.design l CMA Associates agency, in an architectural setting designed by Pierre Julien DENTALE / SD Concept.
Reception and personalized recommendations, just for you! The Ecole Camondo and the Ecole Supérieure des Arts et Techniques, train atheir students in finding solutions to the problems and issues of interior design, of scenography and of merchandizing. Throughout the duration of the trade show, the students from these schools will present the assets of the MAGASIN to you, will answer your questions and will be able provide you with useful and practical advice, in response to your interior issues. Le MAGASIN - variations of the same stock; hall 4. www.ecolecamondo.fr www.esat.fr


rendez-vous 2006 / 2007	AGENDA

Silmo	www.silmo.fr

October 27-30, 2006 / Paris Expo, Porte de Versailles

Fatex	www.fatex.fr

November 7-9, 2006 / Exhibition Centre, Paris-Nord Villepinte

Interselection	www.interselection.net

November 7-9, 2006 / Exhibition Centre, Paris-Nord Villepinte

PLANÈTE MEUBLE PARIS	www.planete-meuble-paris.com

January 25-29, 2007 / Exhibition Centre, Paris Le Bourget

MAISON&OBJET	www.maison-objet.com

January 26-30, 2007 / Exhibition Centre, Paris-Nord Villepinte

now! design à vivre	www.nowdesignavivre.com

January 26-30, 2007 / Exhibition Centre, Paris-Nord Villepinte

scènes d'intérieur	www.scenesdinterieur.net

January 26-30, 2007 / Exhibition Centre, Paris-Nord Villepinte

MAISON&OBJET éditeurs	www.maison-objet-editeurs.com

January 26-30, 2007 / Exhibition Centre, Paris-Nord Villepinte

Exhibitions organized by SAFI, filiale de la chambre syndicale des Ateliers d’Art de France et de Reed Exhibitions. For any information: Tel. +33 (0)1 44 29 02 00. Fax: +33 (0)1 44 29 02 01. info@safisalons.fr MAG online is published by SAFI Communication Services. Communication Director: Véronique Thouvenin. Coordination: Nicolas Leplat, François Pelé. Editor-in-Chief: Marie-Jo Malait. Please keep us informed of any news: celebrations, product launchings, store openings or showrooms and send your information by clicking here