Having started studying Furniture Design I worked for some time with corrugated cardboard and designed a variety of pieces from this eco-material. A cardboard commission from fashion designer Stella McCartney felt like a victory for this underrated material as well as for myself in re-imagining it. That prompted my interest in designing surfaces, and my work evolved from there.
It is really the people who inspire my work to progress more than anything. At home my family inspire me to be creative with the business of our studio to push it further in terms of our reach and ambition. My other home is our studio, where my wonderful team and I enjoy pushing each other creatively every day to evolve our concept and creative thinking, bouncing thoughts and concepts off each other with continuing enthusiasm and excitement for what we’re doing.
I think as a team we are at a seminal point in our development that has finally enabled us to understand the definition of our creative process. My studio crosses into disciplines of design, art, sculpture, architecture, textile and surface design… We are ‘composers of materials’, and with that definitive revelation in mind we are ready to apply ourselves to a huge variety of creative contexts.
I think the most important aspect of creativity is personality. To attempt to emulate design is to limit our own inner ability, so I would suggest trying to ignore what others are doing in the industry, and concentrating on listening to one’s own creative self. I personally find it impossible not to be influenced by design, so try not to expose myself to too much of it so that I can concentrate on my own personal creative development.