A NEW TAKE ON ‘OBJET’

07.21.17

Are you looking for that little gem that will amaze and charm your clients and guarantee their loyalty?

If so, OBJET is going to make your life much easier! After thinking in depth about the evolutions in consumer behaviour, we have modified the largest part of the trade show (1,000 exhibitors) to offer you a completely new shopping experience.

Now it couldn’t be easier for you to find just what you’re looking for in one of the 3 straightforward and cleverly divided-up areas: COOK & SHARE, HOME & FASHION ACCESSORIES and SMART GIFT. Three areas and three narratives, as each environment asserts its own specific approach. All that’s left is to choose from the many treasures on display.




SHARING GOOD TASTE
COOK & SHARE

Another reflection of changing consumer behaviour is that now taste is also about sharing. Thanks to COOK & SHARE, you can cook just like a real chef, lay a beautiful table, receive guests indoors or out, as well as offer (or treat yourself) to some gourmet gifts. We play the good food card across three environments. BE YOUR CHEF goes from the market to the kitchen and is all about cooking and keeping your kitchen space clean and tidy. PARTY TIME is devoted to socialising with tableware and oenology, without forgetting picnics. And finally GOURMET GIFT is the place to find gifts for food-lovers.

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ME, MY HOUSE, I
HOME & FASHION ACCESSORIES

No one is better placed than you to know that homes have become an extension of their inhabitants’ personalities. The trend of personalising one’s interior with objects has blurred the boundaries between fashion and home decor in an evolution that has opened up new horizons and which HOME & FASHION ACCESSORIES explores across its three environments. MY DECOR is a temple dedicated to the inner interior designer in each of us, which we are now increasingly allowing to express itself. MY LOOK shows how fashion accessories are popping up in interiors stores and vice-versa. KIDS AND FAMILY explores how décor ideas are inspired by children and how childhood has become interior design’s new playground.

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LIFE IS A GIFT
SMART GIFT

Our relationship with gifts has changed. Offering a gift used to be either an obligation, or an act related to status; it has now become an opportunity to show insight, to have clever ideas and to find the ideal gift to please others (or yourself). Yes, it’s now OK to treat yourself as well! Making the most of this trend, SMART GIFT explores every genre from high-tech marvels that make life so much simpler at CONNECTED LIFE, to unique and bespoke presents at CREATIVE GIFT. Last but not least is PAPER TOUCH, sensual and aesthetic stationery with an artistic touch. This is an offering with bags of personality as only suits what has become the quintessential impulse purchase.

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