THE TEXTILE MUST GO ON

07.04.16

Faced with the changes in the market, we have redistributed textile exhibitors to the different decor atmospheres of the MAISON hub and two new groupings emerge.

The high-end linens and general textile brands are pooling together in two areas connected to the home décor offering.

  • High-end linens brands are being placed at the entrance of Hall 4 ELEGANT, which attracts depart- ment store buyers, high-end interiors shop-owners and specifiers (hotels, restaurants, yachting, etc.). Bringing together around 30 brands on some 2,000 sqm (roughly 21,500 sq ft), this high-end linens offering brings together manufacturers with a brand- oriented strategy and a shared expertise of bespoke products: Mirabello Carrara — presenting licensed products for Trussardi and Roberto Cavalli — Gianfranco Ferre, La Perla, Mastro Raphaël, Decopur,Tessitura Toscana, Signoria Firenze, Uchino, Orim, DEA, etc.
  • The second area is located in the heart of Hall 5A, in COMPLEMENTS and is more particularly targeted to specialised retailers: department stores, purchasing centres, mail-order retailers and large retailers). 42 brands will be exhibiting on 2,380 sqm (25,600 sq ft). Among them: Tradilinge, Siretex, Lasa, Sorema, Van Dyck, Stof, Linder and Garnier Thiebaut.

The integration of decorative textile concepts into the home decor offering of Halls 1, 2, 3, 4 and 5A goes on. The strategy has proven relevant for exhibitors such as SDE – Vivaraise, Libeco, Charvet, Sylvie Thiriez, Iosis, Harmony, and Laurence Tavernier. Thanks to it, those exhibitors have made new connections and found a new type of clients: interiors shops.

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