Faced with the changes in the market, we have redistributed textile exhibitors to the different decor atmospheres of the MAISON hub and two new groupings emerge.
The high-end linens and general textile brands are pooling together in two areas connected to the home décor offering.
- High-end linens brands are being placed at the entrance of Hall 4 ELEGANT, which attracts depart- ment store buyers, high-end interiors shop-owners and specifiers (hotels, restaurants, yachting, etc.). Bringing together around 30 brands on some 2,000 sqm (roughly 21,500 sq ft), this high-end linens offering brings together manufacturers with a brand- oriented strategy and a shared expertise of bespoke products: Mirabello Carrara — presenting licensed products for Trussardi and Roberto Cavalli — Gianfranco Ferre, La Perla, Mastro Raphaël, Decopur,Tessitura Toscana, Signoria Firenze, Uchino, Orim, DEA, etc.
- The second area is located in the heart of Hall 5A, in COMPLEMENTS and is more particularly targeted to specialised retailers: department stores, purchasing centres, mail-order retailers and large retailers). 42 brands will be exhibiting on 2,380 sqm (25,600 sq ft). Among them: Tradilinge, Siretex, Lasa, Sorema, Van Dyck, Stof, Linder and Garnier Thiebaut.
The integration of decorative textile concepts into the home decor offering of Halls 1, 2, 3, 4 and 5A goes on. The strategy has proven relevant for exhibitors such as SDE – Vivaraise, Libeco, Charvet, Sylvie Thiriez, Iosis, Harmony, and Laurence Tavernier. Thanks to it, those exhibitors have made new connections and found a new type of clients: interiors shops.