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The CRAFT, MÉTIERS D’ART sector gets a makeover

Inside M&O

In January 2018, the CRAFT sector at MAISON&OBJET trade show will unveil its completely new layout. Get a preview of the future concept in a ‘showhouse-like’ presentation at the entrance to Hall 5A.

At each new edition of the trade show, MAISON&OBJET fine tunes its offering and adjusts its organisation to follow evolutions in the worlds of design, décor and lifestyle products. To this end, the CRAFT sector is getting ready for a makeover for January 2018. In order to forge even more connections with MAISON&OBJET’s global offering, the showcase of arts and crafts expertise has chosen to reinvent itself. The aim of this new organisation is to present a harmonious overview of the entire arts and crafts sector, thereby making it easier to get a global understanding of the ensemble and, in so doing, simplify the visit for purchasers, whilst maximising visibility for the artists and craftsmen and allowing them to express their unique qualities.

The future space will bring together stands of different sizes organised around 6 pavilions, four of which have a strong defining theme: tableware; jewellery and fashion accessories; lighting, furniture and wall pieces; sculptures and collector’s items. Amongst other new features, CRAFT will now boast a bookshop, a café, and a space for institutions and events in a convivial ensemble that aims to welcome visitors arriving by the entrance to hall 5A and make them want to visit the entire CRAFT sector.

At September’s edition of the trade show, visitors will be able to get a preview of this project, led by the Ateliers d’Art de France, at a prototype pavilion, a miniature version of CRAFT January 2018 as it were! Located at the entrance to hall 5A, it will be organised around the 4 main future themes with a fluid exhibition design by architect Philippe Boisselier. In addition, and in a beautiful white and light wood setting, Elizabeth Leriche will be presenting a selection of objects that showcase the wealth and diversity of artists and craftsmen.

Visitors will have all the time they need to immerse themselves in this new layout that is a marvellous way to highlight the vitality of these artist artisans. “Endowed with a potential to draw purchasers from all over the world, all those who are on the lookout for authentic pieces, the pavilions will present unique objects born out of the artist’s creative dialogue with his/her raw materials. Each piece is produced in its creator’s workshops and bears their unique mark”, says Aude Tahon, the President of Ateliers d’Art de France. We’re looking forward to seeing you in January 2018 when you will discover the new face of CRAFT in all its splendour.

For a preview, make your way to the entrance to Hall 5A, stand J1.

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