Based in London, Ilse Crawford has not forgotten her Scandinavian roots: her mother is Danish, from the Faroe Islands, and her father is Canadian. Her creations exude modernity and a sense of comfort specific to the Nordic countries, while adopting a certain Puritanism. “A cool head with a hot heart,” she likes to summarize. After spending time as the head of the English Elle Decor, Ilse Crawford founded her design office StudioIlse in London in 2001. Her approach: interior design has the power to amplify and express the life of a place, like that of its inhabitants. Her technique: to establish a tactile connection between the body, walls, furniture, things. No more cold metal surfaces and clunky pieces. Instead, natural materials, reassuring shapes, vintage furniture, that conjure up memories and have a true identity. In her deliberately casual aesthetic, every detail contributes to wellness.
As a natural extension of her research, Ilse Crawford created the “Man and Wellbeing” department at the Design Academy Eindhoven (2009-2011). At work was a multidisciplinary philosophy used to formalize a new approach, which soon became a benchmark in interior design. Many of her projects serve as a standard for new decorative trends. In the world of hospitality, the vintage-spirited bed-and-breakfast Ett Hem in Stockholm. Or a decade of collaboration with the highly specialized hotel group Soho House. In retail, StudioIlse designed the first Aesop shop in London (2008). In furniture and decoration, she created the sustainable “Sinnerlig” line with the Swedish giant Ikea. A collection that celebrates the naturalness and humility of materials (2015). For private homes, she created the much talked-about TwoTwoSix project in Hong Kong (2010). Her environments put people at the heart of projects, brands and businesses. Ilse Crawford’s alchemical formula is worth its weight in gold.
Original show design can be seen in the DESIGNERS’ STUDIO, hall 8