In Aurélie Richard’s collection Love les Petites Bêtes, hordes of dragonflies, beetles, flies and other insects settle on cushions and tea towels, whereas for Imagine fashion designer Nathalie Chaize opts for an origami style take on floral patterns for her cushions and trays. Put the two together and you get the entire range of Rosanna Spring’s products. The company was founded in 2014 by Silvia Peyre and Rachel Comberoure, two entrepreneurs whose professional experience had enabled to perfect their expertise in interior decoration. “Rosanna Spring is an imaginary character; the brand’s DNA is feminine and its imaginary world is sensitive, marvellous and voluptuous. The items we offer are the stuff of dreams, with just a little touch of baroque to give each piece its very own personality”, explains Sylvia Peyre.
Right from the start when the brand first presented its products at MAISON&OBJET, it received a positive welcome from both distributors and the press, who appreciated an original whimsicality that was spot on trend. “We now have around twenty retail outlets which is pretty encouraging. Foreign stores appreciate products that are made in France: after Switzerland, Belgium and Greece, we are currently negotiating with a Chinese shop. Our first priority is to develop our sales network”, Sylvia underlines. Both a concept store and a gallery, the Rosanna Spring boutique is located in Saint-Dizier in the Presqu’île district of Lyon. It has enabled the duo to establish their product range alongside other brands, such as Mahatsara, House Doctor and Ana Baker etc, that they discovered and fell in love with during the trade show. “Over the next two years, we’d like to open shops in other towns like Bordeaux, Aix-en-Provence, Marseille and of course Paris. We’d also like to work in other colours and create different objects such as wooden containers, lights and even small and easy-to-move pieces of furniture, whilst remaining mid-range and affordable. We can also work on specific items to meet the requirements of prescribers.” Rosanna Spring has a lot going for it and certainly isn’t lacking in ambition.