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more? LOOKING AHEAD TO 2009… WITH SIMPLICITY…
« SIMPLE » (Paris-Nord Villepinte) a 3-step itinerary. What if we made things simple? Quite simply. The season is abandoning bling, airs and
graces. Faced with a complex and uncertain world, untidy and cluttered, future scenarios
focus on the essential. Land and local produce are becoming valued again. Urbanites,
missing having roots, appreciate a new balance between the city and the countryside.
Nature and technology are finally replacing people at the heart of the ecosystem. Making
room for the elegance of humble and modest objects. Touch wood. That is a nice way to live
in your home.
stage 1 - Farmlife
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Farmlife > hall 1 Conception: Elizabeth Leriche. Back to solid ground. Elizabeth Leriche is preparing the soil for a new agri-culture. The simple
pleasures of rural life are reviving a belief in local produce and setting
down roots. In a period of galloping urbanization, a rustic style is
becoming deeply rooted. People are discovering the animal and
organic beauty of the agricultural world. Objects with roots cultivate the
appealing authenticity of raw materials and craftsmanship.
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stage 2 - Les Métropuritains
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Les Métropuritains > hall 2 Conception: NellyRodi style agency. Get in line for eco-survival. The NellyRodi style agency reveals the Metropuritans’ new acts of resistance. Camouflaged in an apparently elegant starkness, these ecological urbanites proclaim a desire for asceticism and an almost military rigor. These militants of a healthy life ecology are activating utopias of survival and a frugality tinged with sensuality. A radically simple manifesto.
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stage 3 - Slow tech
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Slow tech > hall 3 Conception: François Bernard. Less speed for better living. François Bernard suggests taking a break in a dematerialized world. Soft, fluid technologies revisit naturalness and a simplified life philosophy. Style is also inspired by the industrial aesthetics of last century’s designer-engineers. Heavy, peaceful forms cultivate a solid, reassuring elegance. The house is taking on depth and weight, worlds away from the ready-to-discard.
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